I don't normally do this sort of post on my blog, but thought this article was well worth a read. Simple and to the point, I love what Mary has to say. Starts with one of my all time must's when shopping; "Buy quality fabrics" and ends with "don't buy crap" - something we are all guilty of doing. After seeing something I like, I always feel to see what I think it's made from then check the label. 100% acrylic = no way! The word even has 'cry' in it, which it what I do when it lasts one wash before bobbling!
(Copy and paste below link into browser, won't allow me to link I'm afraid. But also pasted the article below)
Mary Portas' GUIDE TO STYLE
Mary Portas is the avenging angel of the British consumer, so we asked her to help us out with some of the most common shopping problems
WHAT ARE THE MOST IMPORTANT THINGS TO LOOK FOR WHEN BUYING CLOTHES OR ACCESSORIES?
“Buy quality fabrics with a great cut. I’m not talking designer prices – select the right bits of premium high street. For my new footwear collection I worked with Clarks because they are absolutely the best shoemakers I know. They are the experts in crafting quality, comfortable shoes at a decent price – I just added a bit of fashion edge. I don’t think anybody should have to compromise on comfort or style.”
WHEN SHOULD YOU COMPLAIN ABOUT SERVICE?
“As a nation we’re not very good at complaining. Fast fashion has really killed off personal service in our shops and we’ve all just got used to it. I hate walking into a high-street store and seeing all of the staff shuffling about and stacking shelves – what’s wrong with a smile and a ‘Good morning’? I think the only way to combat this, as a shopper, is to make your voice heard.”
ARE THE SIZES ON THE LABEL ALWAYS THE BEST GUIDE?
“It’s a question as old as the business itself and one I don’t think retailers will ever get right. Honestly – just get in the fitting room and try it on. Take in two or three sizes and don’t get hung up on a number. It’s the reflection in the mirror that counts, not the size on the label.”
WHAT FORM WOULD YOUR IDEAL SHOP TAKE?
“I’ve tried to create my ideal shop for women. When I turned 50, I remember really noticing that the high street was completely obsessed with youth. Women of my generation still want modern, cool, contemporary fashion – but there wasn’t anywhere that said ‘this is your spiritual home’. So I went to House of Fraser and created my own.”
HOW DO YOU BUY YOUR CLOTHES?
“I remember buying clothes for my 43rd birthday – I was trying on ‘boho gear’ in a famous store and basically looked like a drowned lampshade. Since then, I’ve had five codes seared into my brain and I use these every time I shop to avoid the dreaded mutton moment: avoid dressing like a teenager, edit your trends, work with your proportions, keep it low maintenance and don’t buy crap.”
Off to John Lewis this week to get my make-up done at the Bare Minerals counter, will report back asap!
PS 20% off New Look voucher in their free mini mag, I managed to get one in my Look magazine also!<